ChatSignals

Extracting Business Insights

Turn your customer conversations into actionable business intelligence with ChatSignals conversation intelligence and marketing insights.

Your customer conversations contain valuable business intelligence. ChatSignals automatically extracts, categorises, and scores insights so you can act on them.

Conversation Intelligence

The User Feedback page (accessible from the main menu) automatically analyses every conversation and extracts six types of insights:

  • Bugs: Software issues and problems customers report.
  • Feature Requests: New capabilities customers want.
  • Complaints: Negative feedback and dissatisfaction.
  • Praise: Positive feedback and compliments.
  • Usage Enquiries: Questions about how to use your product.
  • Sales Enquiries: Buying signals and sales-related questions.

Each insight is scored for evidence quality and linked to the original conversations. See the full Conversation Intelligence guide for details on managing these insights.

Marketing Intelligence

The Marketing page turns conversation data into content and SEO opportunities:

Content Ideas

ChatSignals identifies topics your customers ask about frequently and suggests articles, blog posts, or help docs you could create. Each content idea includes:

  • A suggested topic and angle
  • An article brief with key points to cover
  • Customer quotes you can use (with permission)
  • Impact scoring based on conversation frequency

Keywords

Real keyword opportunities extracted from customer language. See which terms your customers actually use, with:

  • Search volume indicators
  • Relevance scoring
  • Locale/region filtering for international teams
  • Conversation count showing how often each keyword appears

See the full Marketing Insights guide for details.

Dashboard Insights

The Dashboard surfaces the most important insights at a glance:

  • AI Summary: An AI-generated performance overview highlighting trends and anomalies.
  • Topic Breakdown: What your customers are talking about most, with trend sparklines.
  • Knowledge Gaps: Questions your bot couldn't answer, each an opportunity to improve.
  • Sales Actions: How well your configured sales actions are converting.

Turning Insights into Action

The most effective workflow for improving your business with ChatSignals data:

  1. Check Knowledge Gaps weekly and add missing knowledge sources to fill them.
  2. Review Bugs and Complaints to identify product issues before they escalate.
  3. Track Feature Requests to inform your product roadmap with real customer demand.
  4. Act on Content Ideas to create documentation and marketing content your customers actually need.
  5. Monitor Praise to identify what's working well and double down on it.